There is a drive in all of us to create and to express ourselves that allows us to relate to one another at a fundamental level. One of the mediums we choose to channel this instinct is through the creation of art.
Historically the visual arts’ relationship with architecture has been through museum or exhibitions spaces. With The Tower we chose to challenge this exclusive relationship and see what would occur if we took the common spaces in of an office tower and converted them to ‘museum-like’ environments. Allowing the daily office activities to occur unencumbered, but adding the visual and emotional richness that ‘art’ spaces provide.
By creating this hybrid experience we broke the daily routine of the office employee at The Tower allowing them to reach the same emotional connection that occurs in museums, in their professional environment.