WHO

WHAT

WHERE

WHY

SIM Group

Entertainment | Technology

Los Angeles, CA

Sim group is the fusion of 7 brands, housed together for the first time in a shared space. This 3 story building, formerly a Kodak building, was completely gutted and remodeled to accommodate various facilities for the client, tuned to their wide array of production and post-production services.  The space features a camera rental facility, rentable editing suites, house offices and conference spaces, a theater, and a multitude of lounge and dining spaces for an ever evolving community of staff, editing suite tenants, and clients.  The fusion of the two brands of SIM and Chainsaw created the platform for the color scheme and vibe, reinforced by inventive, edgy materials that evoke a feeling of a street smart design with a raw aesthetic.