WHO

WHAT

WHERE

WHY

RealD

Creative

Boulder, CO

RealD, the leader in stereoscope projection technology and an existing client, decided to locate their research and development facility in a two-story tilt-up building in a Boulder, Colorado business park. The 60,000 square foot facility includes a fully functional demonstration theater to view client product and evaluate technology advancements. Extensive use of environmental graphics was integrated into the design, featuring images of local geography, brand messaging, and a unique “Wall of Patents”. The lobby design incorporated a two-story volume flanked by conference rooms and a “monumental stair” leading to a café/overlook lounge that also functions as a gathering for ‘all hands’ events.