True Religion is a well-known brand. It walks the line between upscale and relatable. Their artisan crafting process has resulted in iconic pieces like the “Super T” stitch and their popular denim, both simple and sophisticated. We approached this project with the concept of the “modern makers” studio, aiming to incorporate elements of both past and future to create a creative and inspiring space.
Manhattan Beach, CA
With True Religion’s previous company headquarters split across two locations, the isolation between departments had given way to animosity. Split between design and other departments, this literal and figurative gap was impacting productivity. Their innovative design and manufacturing process was also a merger of distinct design styles: industrial modern and rustic craftsman. The space had to reflect both, without getting cluttered.
We created a space that celebrates True Religion artistry and innovation, while also increasing collaboration between departments. Starting with reception, a sign of woven threads and desk built from raw oak, copper, and hot rolled steel, sat in front of a raw wood wall, dyed in heavy indigo–an homage to the denim dyeing process. Opening to the lobby, a coffee bar, and farm-sized tables infuse the workshop feel and create an open collaboration space. Couches resting atop Persian-style rugs mimic the signature patchwork patterns found in their clothing. Collaborating closely with each department, a space plan was organized to make collaboration organic and easy, with departments strategically placed along or at the end of open spaces that invite connection.