Marina Park—a vibrant and re-energized campus with new creative spaces and amenities was designed to create a more communal way to work, relax, and even play. As constructed, tenants had little incentive to venture beyond their own confinements. With a desire to foster community among tenants, the space needed to become an extension of their environments, while feeling like a unique destination to experience. The connecting space needed to not only consider the campus itself but the character of the city it’s located in, Playa Del Rey.
Repositioning
Brand Strategy
Brand Development
Print Collateral
Environmental Design
Steelwave
Playa Del Rey, CA
We have a tendency to treasure the journey rather than the destination. However, when the journey isn’t presented to us, we miss out on an opportunity to engross ourselves in our built environment. The existing parking condition was dividing the two symmetrical buildings, treating them as separate objects and thus, hampering any chance of community.
We turned a chasm into a connected experience allowing Marina Park tenants to pull themselves away from their daily routine and delve into a flurry of amenities that made the journey its own destination. The parking lot became “Ribbon Plaza”– a continuous path where an array of soft landscape molds itself to the updated hardscape in order to create one cohesive site. The design encouraged movement from inside to outside, creating additional workspace for meeting and collaboration, as well as for relaxation.
The identity of Marina Park is a direct translation from its surroundings. A playful hint at the “Ribbon” Plaza becomes evident as the ‘M’ brands itself throughout the site. The branding for Marina did not just stop at the wayfinding and monument signage, it shifted itself to the activities offered to the tenants: branding on shared bikes, skateboards, longboards, and table tennis becomes clear as tenants and visitors venture through. The branding laces its way throughout the entire site, reminding its users that it’s more than just an office experience.
