The concept behind the lobby artwork was to create the experience of going to a drive-in movie...but not the old-school idea of a drive-in. This is a modern interpretation where the city and the brand meet. Also in attendance are several notable guests from iconic films. Have fun finding their vehicles!
We designed the graphic from sketch to reality incorporating the theater screen as background for a projector mounted in the lobby. This allows Aspect to showcase demo-reels or play movies for guests waiting in the seating area.
NORTH HOLLYWOOD, CA