SIXTYFIVE FIFTY
KATELLA
WHO
WHAT
WHERE
WHY
Katella
?
?
We designed this identity system to modernize the look and feel of this otherwise conservative firm. The combination of a single stroke logo-mark and an unexpected grid layering assisted to create a dynamic visual assembly which can be adapted to a variety of formats.
HOW
{"items":["12ae419b-272f-4fae-a18a-ae6818d0feb0"],"styles":{"groupSize":1,"showArrows":false,"cubeImages":false,"cubeType":"fill","cubeRatio":1,"isVertical":false,"gallerySize":350,"collageAmount":0.8,"collageDensity":0.8,"groupTypes":"1","oneRow":false,"imageMargin":2,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":1,"gotStyleParams":true,"selectedLayout":"1|bottom|undefined|fill|false|undefined|1","isRTL":false,"minItemSize":120,"fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":false,"loveCounter":true,"videoLoop":true,"videoSound":false,"videoSpeed":1,"videoPlay":"hover","gallerySliderImageRatio":1.7777777777777777,"galleryImageRatio":2,"numberOfImagesPerRow":3,"sharpParams":{"quality":90,"usm":{}},"viewMode":"preview","galleryHorizontalAlign":"flex-start","galleryTextAlign":"left","galleryVerticalAlign":"flex-end","itemClick":"expand","galleryThumbnailsAlignment":"bottom","thumbnailSpacings":0,"gridStyle":0,"titlePlacement":"SHOW_ON_HOVER","hoveringBehaviour":"APPEARS","mobilePanorama":false,"isAutoSlideshow":false,"slideshowLoop":false,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"autoSlideshowInterval":4,"arrowsSize":23,"slideshowInfoSize":200,"imageLoadingMode":"BLUR","scrollAnimation":"NO_EFFECT","overlayAnimation":"NO_EFFECT","imageHoverAnimation":"NO_EFFECT","expandAnimation":"NO_EFFECT","itemBorderWidth":0,"itemBorderColor":"color-5","itemBorderRadius":0,"itemEnableShadow":false,"itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"itemShadowBlur":20,"loadMoreAmount":"all","itemShadowDirection":135,"itemShadowSize":10,"imageInfoType":"NO_BACKGROUND","textBoxBorderRadius":0,"textBoxBorderWidth":0,"textBoxBorderColor":"color-5","titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":"color-2","textBoxHeight":0,"textImageSpace":10,"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"AUTOMATIC","galleryLayout":1,"thumbnailSize":120,"useCustomButton":false,"itemOpacity":{"themeName":"color_11","value":"rgba(255,255,255,0)"},"itemFont":{"family":"din-next-w01-light","style":{"bold":false,"italic":false,"underline":false},"size":30,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal normal 30px/1.4em din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;"},"itemFontSlideshow":{"family":"din-next-w01-light","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":30,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 30px/1.4em din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"din-next-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;"},"itemDescriptionFont":{"family":"din-next-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"loadMoreButtonText":"Load more","loadMoreButtonFont":{"family":"din-next-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"isAccessible":false,"isMasonry":true,"layoutsVersion":2,"selectedLayoutV2":1,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":"","bottom":"","left":"","right":"","width":588,"height":350,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":592,"galleryHeight":350,"scrollBase":0}}