Creative | Technology
Santa Monica, CA
Demand Media, a leading content and social media company, developed their new 52,000 SF headquarters space in Santa Monica with a warehouse ‘redux’ theme. The design direction for the entire project was to acknowledge the company’s original roots; a warehouse that housed the start-up founded in 2006. Generally, finish materials were kept pure and unembellished and include polished concrete, natural finish cedar wood, glass, and open ceilings that give insight to the character of the firm. The large scale architectural graphics incorporated throughout the suite were developed from the iconography of the client’s websites.